Markus Bockhorni

Managing Director of the eMBIS Academy

Markus Bockhorni is a published author, speaker, and trainer with over 25 years of professional experience in digital marketing. He served for many years as a lecturer in online marketing at the Bavarian Academy for Advertising and Marketing (BAW) and has been Managing Director of the eMBIS Academy since its founding.

From Interest to Revenue: How to Recognize the Right Moment to Start Sales

Markus Bockhorni

From Interest to Revenue: How to Recognize the Right Moment to Start Sales

A practical marketing automation semunaimytext-vs-phrasly-ai-humanizerinar from eMBIS covering how to qualify leads, automate customer journeys, use CRM data effectively, and align marketing and sales for better conversion results.

Markus Bockhorni Jun 12, 2026

UX as a Competitive Advantage: How Holistic User Experiences Secure Sustainable Success

UX as a Competitive Advantage: How Holistic User Experiences Secure Sustainable Success

Discover how strong UX improves engagement, conversions, brand trust, and long-term digital success across websites, apps, and platforms.

Markus Bockhorni May 15, 2026

Focused Web Analytics: Identifying, Measuring, and Interpreting the Right KPIs

Digital Marketing

Focused Web Analytics: Identifying, Measuring, and Interpreting the Right KPIs

Learn best practices for selecting and interpreting web analytics KPIs to improve marketing and business outcomes.

Markus Bockhorni Jul 19, 2025